Fanatics manages 32 affiliate programs with more than 50k publishers. Although they had a very successful program, the team had a hard time managing the complexity or communicating with publishers in a relevant manner. By using Mediarails, Fanatics was able to hyper-target publishers with promotional opportunities during big sporting events, which lead to higher publisher engagement and an increase in revenues. Wade Tonkin, the Pinnacle Award winning affiliate manager at Fanatics, wanted his team to drive more engagement from their existing publishers. His team spent a lot of time with their top performing affiliates, and those affiliates performed well. This personal engagement, however, was too time-consuming to execute at scale, and so the vast majority of his affiliates were rea

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