Backyard Nature Products relaunches its B2B buying experience, leveraging customer segmentation with Zoey
Backyard Nature Products relaunches its B2B buying experience, leveraging customer segmentation with Zoey
5 PagesBackyard Nature Products Founded in 1994, 27 employees backyardnatureproducts.com The Company Backyard Nature Products relaunches its B2B buying experience, leveraging customer segmentation with Zoey BACKYARD NATURE PRODUCTS CASE STUDY The Challenge Right after acquiring the company, the new ownership team at Backyard Nature Products had their eCommerce website hacked beyond repair, leading them to make a decision to start with a completely fresh solution. They selected Zoey for this process. The Success • They can focus on their core wholesale audience, while offering a shoppable option for B2C customers • They can create customer segments around pricing and catalog to move more orders online • Zoey’s salesperson-focused solutions can be used to allow their team to take orders in
