Case Study SAP 32.5% Lead Generation Conversion Rate Lift Business: B2B Sector: Software Optimized Conversion: Trial Downloads Test: A/B/n test on paid search landing page Website: www.sap.com WiderFunnel Marketing Optimization Case Study SAP ©2007-12 WiderFunnel Marketing Inc. Call +1 (604) 800-6450 or email: Hello@WiderFunnel.com B2B Landing Page Optimization Lifts Lead Generation by 32.5% – within Strict Branding Guidelines Learn how SAP, a B-to-B software company with strict branding guidelines, overcame internal challenges and used a Conversion Rate Optimization strategy to redesign their key landing pages and improve their lead generation conversion rate. The Client: SAP SAP® is the market

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