(c) 2010 WiderFunnel Marketing Inc. www.WiderFunnel.com p. 1 WIDERFUNNEL MARKETING OPTIMIZATION CASE STUDY Conversion Rate Optimization Lifts Lead Generation by 91.4% for Green Tech Company Find out how The Green Guide, a publication offering expert advice on Green Tech investments, generated 91.4% more leads as a result of testing copy approaches and form placement on its paid search landing page. THE CLIENT: TRAFFORD CONSULTING Trafford Consulting is a marketing, public relations and advertising services company, primarily focused on providing expertise to emerging growth and new technology companies. Located in Barcelona, Spain, the organization has an international client base and works with a

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