Craft Website Increases E-Mail Capture by 22.3 % on Landing Page Form
Craft Website Increases E-Mail Capture by 22.3 % on Landing Page Form
4 Pages(c) 2010 WiderFunnel Marketing Inc. www.WiderFunnel.com p. 1 WIDERFUNNEL MARKETING OPTIMIZATION CASE STUDY Craft Website Increases E-Mail Capture by 22.3% on Landing Page Form Learn how FaveCrafts.com, a free content website aimed at crafters, used A/B/n split testing to increase e-mail address capture on its landing page form. THE CLIENT: PRIME PUBLISHING Prime Publishing was established in 1995 as a traditional niche book publisher. Recognizing the extraordinary marketing opportunities created by the web, Prime Publishing re-formulated its strategy to become a leading internet media and marketing company. It now operates a rapidly growing network of niche content websites, online stores, blogs and
