B2B Companies: Use Retargeting to Find New Clients Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly effective way to reach future clients, as long as you combine the right retargeting tactics with strong and tailored messaging. To illustrate the effectiveness of B2B retargeting, I want to call attention to a case study on an Insurance client of Centro’s, who has been working successfully with us since the beginning of the year. What this example illustrates is that if you know your audience, pay close attention to the right benchmarks, and are willing to test a number of approaches, retargeting can work very well in a B2B context. Overview For this insurance company, Centro ran a two-month campaign whose initial objective was

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