© 2017, A.wordsmith, Inc. All Rights Reserved. A.Wordsmith developed new company messaging, paving the way for fresh web copy Client Description Tricor works with the “who’s who” of major brand names throughout the Northwest. An innovative marketing communication company, Tricor is responsible for strategizing, creating and implementing fully integrated brand management through customized programs. Project Description After years of success and innovation, Tricor’s overall brand and corporate positioning had grown stagnant. The company came to A.wordsmith looking for a revised corporate message that would lead to a new website. After working through a messaging Discovery Session, A.wordsmith developed all new company messaging for Tricor. Key Results The updated language wa

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