Award-winning digital visual communications system boosting visitor experience Adare International recently helped Alton Towers boost visitor experience via ground-breaking, resort-wide digital visual communications technology. The project earned us a Gold Medal at the recent POPAI Awards. These prestigious awards celebrate ‘creativity innovation and excellence’ across the UK retail marketing industry. A new approach to resort-wide communications One of the biggest challenges facing top theme parks and other major attractions is optimising and managing visitor traffic flows especially at peak times. Alton Towers therefore tasked us with developing a completely new approach to resort-wide communications. The primary focus has been on ensuring guests receive accurate, relevant information w

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