Marketing Goods Procurement Solution In 2011, Coca-Cola Enterprises, Coca-Cola’s bottling, sales and distribution business for North West Europe, awarded a long-term contract for outsourcing its marketing goods to Adare. Initially focused on delivering promotional merchandise, Adare has since expanded its offering to the newly-formed Coca- Cola European Partners (CCEP) and in 2017 was awarded the contract to deliver all of CCEP’s marketing collateral across all 13 of its European markets. The service engages 300 million consumers and covers all 55 of the Coca-Cola brands including Coke, Fanta, Sprite and Nestea. It positions Adare as a market leader in the FMCG environment, offering an unparalleled range of outsourced marketing services categories including print, point of sale materials a

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