AUTOMATED ORDERING PROCESSES I SUCCESS CASEAUTOMATED ORDERING PROCESSES I SUCCESS CASE THE CUSTOMER. Internationally leading producer of soft drinks with a distribution network in 200 countries THE TASK. Automation of the B2B order process: Extraction of order data from different sources (fax, e-mail) and in different formats (Chain-store's order form, wholesale dealer's Excel form, small store owner's free form) THE GOAL. ? Optimization of the order process ? Accelerated order processing ? Lower AHT (average handling time) ? Avoid manual entries in the ordering system MANUAL Informal order Scanning order list Manual Data Capture Email Mainly manual processing: Retailers sometimes use their own order forms or order “informally” by an e-mail with a scanned list. The incomi

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