CASE STUDY “The biggest benefits of mAdvisor is that someone with absolutely no technical experience can use the tool with ease to derive insights from large datasets, build models and deploy the solution that can be leveraged by our existing tools.” - Chief Marketing Officer Automated Churn Prediction for a Multinational Bank Summar y A leading multinational bank and financial services firm with global reach, offering products and services across personal, corporate, investment banking, and wealth management. Challenge Customer churn has become a major problem within the banking industry and banks need to track customer interaction on a regular basis to detect early warning signs in customer behaviour such as decrease in transaction value and frequency, inactive accounts and

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