CASE STUDY “ Automating the entire Social Media Analytics pipeline using mAdvisor helped us turnaround a dire situation quickly, restoring brand image and sales to normal levels within a matter of weeks. The team was highly cooperative in understanding our unique pain points and come out with a holistic solution in time. ” - Client COO Automated Social Media Analytics for a Global CPG Firm Summar y The client is one of the leading US CPG companies specializing in personal care. The company has several leading products in the personal care catego- ry across US, UK and other leading markets. Challenge Social media is fast becoming a powerful means to give and resonate customer feedback. This has become a double-edged sword as any bad news spreads like wildfire and can cause an

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