A review of the I Can’t Sing traincard campaign Campaign Numbers: 2,000 Traincards for 4 weeks across selected networks 10 th March – 6 th April 2014 Campaign Objectives: Raise awareness of a new West End show and to convert interest into ticket sales Other Media used: Tube 4-sheets and L&E panels, Rail station 4-sheets, Bus superside & National Press Conducted by Dipsticks, online ‘I Can’t Sing’ second most recalled 14%

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