A review of the TalkTalk traincard campaign 21 st April 2014 – 4 th May 2014 8,000 traincards across the full KBH network Conducted by Dipsticks, online Spontaneous recall driven by media spend and celebrity endorsers! 60% 40% 25% 11% 3% 1% 1% 1% Sky Virgin BT Talk Talk Freeview Netflix Youview Freesat Base: all respondents Thinking of TV providers, which is the one TV provider you can recall seeing any advertising for

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