Audible

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A quick summary Audible wanted to increase the number of signups to their Audiobook subscription service. They’d been using standard DL and A5 leaflets inserted with Amazon deliveries to achieve this, but response rates had started to flat-line. The team had seen more creative inserts around and wanted to find a new creative approach that might boost signups. Webmart worked with the Audible team to explore different options, arriving at a die-

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