We’re incorporating personalisation to our email and overall omnichannel strategy. We believe omnichannel is the future of retail, and we want to digitise our points of sale by aligning our offline and online strategies. We will also roll-out the Attraqt recommendations system across the in-store devices for the use of sales people on the shop floor. The Kooples worked with Attraqt to implement a global customer-centric personalisation strategy, and as a result significantly increased its global conversion rates. Darwin Chau, Online Country Manager, Europe The Kooples 10% 9.5% increase in conversion rates increase in average order vlaueCustomer Profile Market Challenge The Solution Founded in 2008, French fashion retailer, The Kooples, has quickly become a global icon. Famous fo

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