Case Study
Attracting Visitors to the Island and Boosting Spend
Attracting Visitors to the Island and Boosting Spend Aruba Tourism Authority (ATA) is the marketing organization tasked with positioning the Aruba brand as a premier tourism destination in the Caribbean Sea. ATA shares the government’s objective of stimulating tourism as the island’s key economic activity. As the Destination Marketing Organization (DMO) for Aruba, ATA is responsible for uniting tourism interests, increasing island spend and