henman 1 ATP World Tour case study November 2009henman 2 Follow us on Twitter@HenmanComm | www.henmancom.com Campaign: Text & Win to Meet the Champion Event: Barclays ATP World Tour Finals at the O2 Arena in London Date: November 2009 Introduction Mobile is the medium of the moment in every sense; people are rarely without their phones and have grown used to using them as a primary means of spoken and written communication. If you want an instant response, or you want to capitalise on an impulse purchase, to enter a competition or brand promotion, mobile is today’s channel of choice. This is the first year that ATP World Tour Finals has been played in London at the O2 Arena and is the year-end climax to the men’s ATP professional tennis season, featuring the wor

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