Case Study: Atico International Transitioning to Branded Products Atico International is a leading global sourcing and product development company. For years the company has provided retailers, wholesalers and distributors with the insight and relationships to build successful import programs. The company trailed only Li & Fung as the leader in the custom product and assortment development business leveraging relationships with largest retailers in the world including Walgreen, Target, and CVS Drug. As retailers began building their own in house global sourcing capabilities Atico began to explore new growth strategies. One strategy involved licensing once popular consumer brand names and re-introducing them in new product categories. The strategy was designed to transform the Atico busine

Join for free to read