Case Study / Radio Flyer www.radioflyer.com avaya.com At Radio Flyer, Customer Engagement is Not Something to Toy With Iconic Company Focuses on Staying Connected with Customers Radio Flyer. It’s a household name in the United States that conjures up nostalgic memories for generations of Americans. Founded in 1917 by Italian immigrant Antonio Pasin, the company is still family-owned and privately held, with 100 employees worldwide. How does the “David” of the toy industry compete with the “Goliath” toy company giants and thrive for 99 years? Senior Director of Radio Flyer IT Tom Cesario attributes the feat to constant innovation and a focus on customer relations. “We thrive by listening to consumer feedback and investing in research so we can offer innovative products,” Ces

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