Case Study

At Kiabi, data-driven insights hold the key to profitable business growth

At Kiabi, data-driven insights hold the key to profitable business growth

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Data is the New Black In the fashion world, the name Kiabi is synonymous with affordable ready-to-wear apparel for the entire family. The French retailer opened its first store over 30 years ago and surpassed 1.5€ billion in revenues in 2015. More than 20 million people visit the company’s 500 outlets and its online store to shop for quality clothing and accessories at sensible prices. The global apparel market is predicted to reach 1.8€ trillion by 2025,* propelled by data-driven business insights. Knowing this, Kiabi has positioned itself for growth by investing in a robust retail infrastructure powered by technologies such as the Actian Analytics Platform. According to Jean-Francois Rompais, Kiabi, Head of IT Architecture, “We succeed by offering merchandise with the greatest

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