CASE STUDYThe Challenge HMS Host, a global restaurateur for major U.S. airports, was looking for a new and innovative way to elevate their guests’ experience while also solidifying their reputation as pioneers at the forefront of hospitality and travel. That’s why they chose to partner with SoftBank Robotics, a leader in Customer Experience technology with an extraordinary robot named Pepper. The Pyramid Ale Taproom at Oakland International Airport was the perfect place to start. It was always busy, customers were in a constant rush, and the employees were very receptive to having someone quickly relaying information and suggestions so employees could better assist their customers. Pepper made a great first impression with busy travelers via an interactive map that helped them find

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