Case Study
Assuring great sporting experiences for global audiences
When you’re covering a big sports event, and the eyes and ears of the world are glued to your broadcasts, you can’t afford the slightest slip. Tim Boden knew that London 2012 viewers’ expectations were high. And reputations could be lost in an instant. That’s why he was delighted when BT Media and Broadcast was chosen to relay London 2012 to the world. The BT Global Media Network ensured that London 2012 Olympic and Paralympic Games cov