As a business it’s often important to ask an obvious/simple question: have our price changes really been a success? We had initially worked with this award- winning visitor attraction to conduct a pricing research project that reviewed their current admission prices, before recommending strategic increases where we felt their historically developed prices we not set to optimise volume, revenue and profit. Upon implementing these recommendations, we wanted our client to be able to monitor the success of future price changes so that they could critically evaluate strategic pricing moves and continually optimize prices. The Challenge Whilst this client had monthly volume and revenue targets that were monitored carefully, they did not have the analytical capability, nor t

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