Aspire’s End-End Testing Strategy for a Top American Lifestyle Retailer ATTENTION. ALWAYS.The customer is a leading American department store chain. They have stores in 16 Southern states and also have a growing digital presence. They offer a wide assortment of national brands and private label fashion apparel, shoes and accessories for people from all age groups along with cosmetics, a wedding registry and a large selection of quality merchandise for the home. To meet the broader industry imperative around “omni-channel retailing”, it became necessary for the retailer to make active changes in the form of in-store renovations and technology enhancements. Founded in 1888, the chain suffered from a diluted brand identity in the early digital age and presently wanted to live up to

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