CASE STUDY ? Customer feedback analysis ? Product launch ? Marketing support ? Distributor selection, due diligence and management ? Communications & training These services were delivered through the Sannam S4 LaunchPadTM platform, as a first step towards building their own presence, 'on- the-ground', in India. Sannam S4 initially appointed one industry experienced team member, to provide a local business development support and to build credibility for the company, in India. Based on the successes generated from this model, the team has been expanded and now represents a team of three (one based in Delhi and two in Bangalore). The distributor selection process was key. The Sannam S4 team identified, vetted and developed a number of core distributors whom would ensure prod

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