The Challenge Arvato is an international service provider oper- ating under parent company Bertelsmann, with around 70,000 employees in almost 30 coun- tries. An ever-growing workforce and increasing globalization have presented new communica- tion challenges for Arvato. So how does Arvato support its workforce in overcoming linguistic hurdles and achieving smooth communication? Their answer lies within the realm of corporate culture. “We realized that we need to create an environment of openness, tolerance and mutual understanding.” Anita Gundlach, works council chairperson, Arvato CRM Solutions Why Babbel? Arvato employees increasingly expressed a desire to learn other languages in order to be able to communicate better with one anoth- er. Even though they do not use their

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