The Challenge The Swiss Hotel Management School (SHMS) offers a number of hotel, event, and spa manage- ment programs to students from all over the world. Language learning is essential for the school to prepare students for their careers. SHMS wanted to make their classroom-based courses a more effective technology-enhanced learning experience and developed a custom blended learning program, combining classroom lessons and online learning with Babbel. “Based on Babbel’s method and content, our previous classroom language program, and our goals, we created a custom learning methodology that combines the best of both worlds.” Why Babbel? The flexibility of Babbel allowed the school to create a lesson plan integrating Babbel lessons and creating a seamless experienc

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