A global travel company was looking for a way to increase cross-device communication for their customers who are always on the go. In order to reach a broader base of their customers, the company built an app that automatically creates a master itinerary for every trip so their customers could access all their travel plans, anytime, on any device. The initial launch of the app was a success, but the company still needed to drive better in-app communication and boost their visibility in the app stores in order to reach their goals. They partnered with Apptentive to incorporate Notes, Surveys, and Ratings Prompts with the goal of improving one-on- one in-app communication with customers, as well as increasing the volume of ratings (specifically increasing positive feedback in the app

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