A leader in fantasy sports has built a tremendous following since its launch in 2011. Between hundreds of thousands of active daily users, droves of loyal customers, and driving massive change in their industry as a whole, the company set the pace for fantasy sports in 2015. Through all of their success, they recognized that what got them successful was always one thing: an obsession with the customer. In looking for ways to deepen relationships with their customers in a way that was not solely transactional, the company partnered with Apptentive. They first turned on Apptentive’s intelligent ratings prompts, with which they were able to intercept frustrated customers and engage them with solutions to their problems. After several months of increased ratings and proactive service,

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