The world’s biggest banks have adopted mobile as a crucial channel to offer customers an experience they can take anywhere they are. Easy access to finances is key in our global economy, and the mobile channel has quickly moved up banks’ product priority lists in every corner of the globe. However, today’s banks face mobile challenges that set them apart from all other industries. First, the banking industry is limited in the ways they can interact with customers through their mobile apps. Privacy regulations around ways data can be passed through digital channels are tight, and banks must walk a fine line between providing an exceptional mobile experience that meets customer needs without sharing sensitive financial information. Second, people are incredibly loyal to their banks.

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