Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. THE CHALLENGE Auto Trader needed its programmatic team to deliver big results Auto Trader is the largest digital automotive marketplace in the UK and Ireland, with more than 450,000 listings each day. By bringing together a highly engaged consumer audience with a host of verified car sellers, the company attracts 55 million cross- platform visits each month. In order to succeed in an increasingly competitive marketplace, Auto Trader needed to grow its audience as efficiently as possible. With a finite digital marketing budget and a range of sites competing for the same customers, the company needed to ensure it was reaching its most valuable audiences without overpaying

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