Case Study

Applying Predictive Analytics to Retain Human Capital and Monetize Data

Applying Predictive Analytics to Retain Human Capital and Monetize Data

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Overview As its name implies, data is core to Automatic Data Processing (ADP)’s business; the 60-year-old Fortune 500 provider of human capital management (HCM) solutions is responsible for getting one in six Americans paid today. This puts tremendous data in ADP’s hands—and payroll is only one small piece of the work it does. ADP is now putting that data to use and generating a new revenue stream by aggregating information across its 600,000 clients into a disruptive product offering, powered by data science on Cloudera, that helps clients prevent employee churn, ensure salary equality, and maximize human resources. The product is DataCloud. Impact “Whenever we speak to HR professionals at our clients, I ask the same question,” said Marc Rind, vice president of product developmen

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