APPLYING PERSONALITY TYPE TO IMPROVE HOW WE COMMUNICATE AND INFLUENCE OTHERSWE GIVE YOU THE SCIENTIFIC INSIGHT TO INNOVATE, ADAPT AND MAXIMISE DIVERSITY Matalan compete in the highly challenging value retail market. Their Strategic Board meet quarterly to focus on key business priorities and develop their leadership communication. They have new members and many of them have used Psychometrics like MBTI (Myers Briggs Type Indicator) at different stages of their careers to build their self-awareness. NEED SOLUTION When Chameleon Works was asked to support the Board Away Days we added a pre-dinner learning session called “The Personality of Wine” to allow the delegates to learn, network and deepen their knowledge of MBTI in a fun and innovative way. BENEFIT Run by experts in Perso

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