Application abandon rate reduced from 90% to 10% CASE STUDY Founded: Headquarters: Staff: Lending model: Product: 2016 10-20 people consumer loans with peer-to-peer functionality TurnKey Lender Box (Foundation package) Lagos, Nigeria Background/Opportunity Business Problem EasyLoans is a digital lender in Nigeria that specializes in consumer loans, and supports peer-to-peer borrowing and investing. In order to launch quickly, the company downloaded a lending so!ware system that looked like a good fit on paper. It was inexpensive, and included a comprehensive list of features. However, numerous complaints were filed almost immediately by both borrowers and employees. The user experience was not at all satisfactory. There was a lot of friction, and automated processes crashed

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