Appliance E-commerce Store Promotion without Building LinksFor starters, let’s say that no link building activities have been run to promote this project. Not even a single link! The www.gerhardsappliance.com is a large ecommerce store with thousands of pages.2014 Initially, there were two tasks to complete, so two working stages have been determined: 1) To identify all the omissions that can be a barrier for promotion of the site within search engines; 2) To substantially and qualitatively increase search engine traffic to the site by creating content for inner pages as well as the site blog. The first stage of our work included a one-time website SEO audit. The necessity of this SEO site audit was due to the large scope of page duplicates found on the website and the lack of content

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