www.celerant.com I 718-351-2000 Celerant Technology © 2017. All rights reserved. Case Study APOTHECARY RETAILER USES AMAZON MARKETPLACE INTEGRATION TO MAKE MILLIONS Merz Apothecary is the oldest pharmacy in Chicago and one of the oldest pharmacies in the United States at 142 years old. The company does not specialize in traditional pharmacy products or prescriptions, but what differentiates them from other apothecary stores are their natural and unique personal care products from around the world. “We love finding things that you wouldn’t find in other places and we are proud to be known as the place you would go for hard to find items,” says Anthony Qaiyum, president, Merz Apothecary. With two stores in Chicago, a web business, a catalog business, and on Amazon integr

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