Email marketing remains the most cost-effective digital strategy, enabling retailers to send targeted, personalized messages that boost sales and retention. Integration with POS and eCommerce platforms allows for automated workflows—like abandoned cart reminders, promotions, and reviews—triggered by customer behavior. Personalization increases transaction rates 6x, and tracking metrics like open rate, CTR, and conversions helps refine strategy. Avoid common mistakes like sending generic emails or poor timing. Done right, email marketing delivers high ROI—\$42 for every \$1 spent—and strengthens brand loyalty.

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