Apartments.com, the top online rental marketplace for over 1 million apartments, houses, condos, and townhomes, expanded its remarketing with Taboola software's Dynamic Creative Optimization—achieving 54% lower CPL than targets by incorporating new ad formats and inventory. After years of sponsored content, real-time optimizations rapidly drove leads and lower-funnel actions among targets. As Lydia Barnes, Director of Programmatic & Social Media, shared: “After running Taboola sponsored content... we were excited to test Taboola’s new Dynamic Creative Optimization... these real-time optimizations proved extremely successful in driving leads.”

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