Taboola Dynamic Creative Optimization transformed ABOUT YOU’s retargeting strategy by delivering personalized ad creatives at scale, driving incremental e-commerce sales across the open web. By automatically testing and optimizing variants in real time, the DCO solution refined performance over time and became a core part of ABOUT YOU’s performance marketing mix. The result was a remarkable average ROAS of 679%, underscoring how Taboola’s automated, data-driven creative optimization can dramatically boost engagement and conversions for fashion and lifestyle brands. This example highlights Taboola’s ability to scale personalized advertising while reducing manual optimization work.

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