Peugeot, a global car manufacturer with over two centuries of innovative design and engineering, partnered with Publicis Media to leverage Taboola software's advanced contextual targeting and Maximize Conversions bidding—achieving 2.45x lower CPL than benchmarks, 51% higher vCTR than other campaigns, and 14% lower CPA via retargeting. Robust tracking enabled optimization for specific conversions, driving increased traffic and leads at reduced costs. As Mathias Kalkbrenner, Marketing Manager, noted: “We sought Taboola’s expertise... to use Taboola’s Maximize Conversions... The resulting performance was very positive, leading to increased traffic and leads at lower costs.”

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