Nanigans | Advertising Automation 1 Pomelo is an online fashion retailer that gives people curated fashion from Tokyo, Hong Kong, and Seoul. Based in Bangkok, the company draws inspiration from street style and the catwalk, targeting style-savvy women across the globe. Retargeting visitors A large proportion of Pomelo’s website traffic comes from Facebook. The retailer wanted to convert those visitors, boost return on ad spend, and minimize

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