www.Explorium.ai GlassesUSA.com Increases ROAS on Facebook Dynamic Ads by 10% with Explorium 10% IMPROVEMENT IN ROAS (return on ad spend) 10% INCREASE IN CONVERSION RATE reflected in an increase in the “add-to-cart” ratio ENHANCED OPERATIONAL AND MARKETING EFFICIENCY providing an important competitive advantage SUMMARY Online direct-to-consumer retailer, GlassesUSA.com, took its Facebook retargeting campaigns to the next level by targeting only those users with a high likelihood to buy, using a predictive model they built in-house using the Explorium External Data platform. With the new model, the retailer shows dynamic ads to past site visitors who viewed a product on their website but did not complete the purchase. The highly successful retargeting campaign contributes

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