MICRO-INFLUENCER CASE STUDY AP INFLUENCE ATTRACTS HIGH-VALUE MICRO-INFLUENCERS AND CLOSES THE LOOP ON TRACKING CONTENT CHALLENGES FACING AP CLIENTS Over the past few years, many of our clients have increased their focus on bringing high-value content affiliates into their affiliate program in an effort to drive brand awareness, engagement and conversions. While content affiliates offer significant value to a program, recruiting, activating, and optimizing them can be challenging and time-consuming. Brands sometimes find that they have a smaller audience reach than anticipated or that their content may only focus on promotions and not meet certain brand criteria. Micro-influencers are another group of content creators that can be challenging for brands to find and connect with. An

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