Case study title over two lines Case Study ANZ Bank Case Study© Diadem © Diadem © Diadem © Diadem 1,200 Branches 2,500 ATM’s 50 Commercial Offices 10 Sky Signs 32 Countries Background ANZ Bank is a top 4 Australian Bank operating in 32 countries in Australia, New Zealand, Asia, the Pacific, the Middle East, Europe and America. ANZ provides banking and finance products and services to more than 5.7 million customers and employs over 39,000 people worldwide. ANZ aims to be come a super regional bank. This involves growing its presence in the Asia Pacific region to 20% of earnings by 2012. Acquisitions of RBS and ING in the region has lead to a growing cultural and social diversity of the bank’s customer base and precipitated the decision to re-brand.© Diadem © Diadem ©

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