Woolworths Petrol Case Study© Diadem © Diadem © Diadem © Diadem Design conception, procurement and delivery Background Woolworths began in 1924 as a single basement store in Sydney. Today it is a household name in retailing with a supermarket site in almost every metropolitan and regional centre in Australia. Part of Woolworths’ value proposition is a fuel discount offer which customers can enjoy via a national network of more than 450 co-branded Woolworths Caltex petrol sites. When Woolworths Petrol first embarked on rebranding its petrol network, they hit insurmountable snags. Ultimately the business sought a third party brand implementation advisor to deliver a turnkey operation for the project, spanning design through to installation into the physical spaces. Woolwort

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