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Ancestry.com

Ancestry.com

Trueffect
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PERFORMANCE METRICS CUSTOMER SPOTLIGHT 4 The largest for-profit genealogy company in the world operating a network of genealogical and historical record websites focused on the United States and nine foreign countries 4 Ancestry.com provides access to approximately 16 billion historical records THE CHALLENGE As the largest genealogy company in the world, acquiring net-new users to their ser

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