Ancestry.com Increases Marketing Velocity with Tealium Tag Management
Ancestry.com Increases Marketing Velocity with Tealium Tag Management
2 PagesCHALLENGES • Marketing unable to deploy the solutions they needed to boost results • Required to go through lengthy five-step tag deployment process SOLUTION • Use the Tealium iQ ™ tag management system to streamline operations and give marketers control RESULTS • Launched seven tags in one week, compared to two the previous year • Saved 384 hours in one year with Tealium • Tealium iQ a cornerstone of their digital operations CASE STUDY An
