Case Study

Ancestry.Com Qualtrics Research Suite

Ancestry.Com Qualtrics Research Suite

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ANCESTRY.COM QUALTRICS RESEARCH SUITE CASE STUDY “We have a wide range of products with many components so it is important that we get insights into all facets of the product experience. With the ability to do more research in-house, we have the exibility to do it faster and with greater control.” Tanya Peterson Director, Consumer Insights Provo, UT www.ancestry.com Ancestry.com Inc. is the world’s largest online family history resource, w

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