Anaplan - Brands2Life Anaplan CHALLENGE Anaplan, the planning cloud, wanted to develop their positioning in the UK press, to reflect the ambition of the business and strong understanding of the market in its leadership team, with a particular focus on CEO Fred Laluyaux, CTO and founder Michael Gould and UK MD Ian Stone. APPROACH We employed tactics around story development, profile positioning and thought leadership content development to raise the profile of Anaplan in the UK. Since we were appointed, we have worked with Anaplan to launch its new office in York as a launch pad for Fred and Michael with the UK press as well as regular profile opportunities for Ian in the UK and Ireland. Earlier this year, we also worked with Anaplan to secure coverage around its Series E funding round, tak

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